[07] How To Create a Great Mini Marketing Message
In this episode, Richard speaks with public speaking coach and trainer Alan Matthews on how to create a great mini marketing message. In our discussion Alan and I talk about:
- The BIG mistake nearly all business owners make when they talk about their businesses
- The key elements of a successful marketing message and a 60 second elevator pitch
- Why using labels switches people off
- How to use questions to grab attention
- How to differentiate yourself from the competition
- The importance of choosing, and addressing, a niche
- How to use your marketing message to get more referrals
Mentioned in This Episode
