[105] How Content Marketing Gives MSPs Results

In this episode, I speak to Claire Jenks and Pascal Fintoni about content marketing for MSPs. Claire helps tech businesses, consultants and memberships reach their potential and make the biggest impact through design, content and business management.

Pascal Fintoni is a digital marketeer, video marketing expert, speaker, trainer and webinar host who helps businesses build their online reputation.

They talk about what content marketing is and why it’s so important; why MSPs should embrace it and how to get started. Plus, Claire shares the best type of content for MSPs.

Pascal explains the three key phrases that all MSPs should know to leverage content successfully, how to upgrade and repurpose content, how to avoid overwhelm and when to outsource.

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About the Podcast

TubbTalk: The Podcast for Managed Service Providers

Putting Managed Service Providers back in control!

Richard Tubb has been a leader and keynote speaker in the MSP community for the last two decades. At the helm of media company and MSP advisory business Tubblog, Richard loves to showcase tech companies disrupting the industry, as well as shining a light on new tools you might not be aware of.

His long-running and successful interview-style show, TubbTalk, features fireside style chats with the CEOs and CTOs of these businesses, to dig deep into how they got started in the industry, what inspired them to start something new and what their advice would be to anyone who wants to do the same.

But it's not all tech focused! As a former MSP owner himself, Richard knows that there are many facets to being a business owner, which is why his guests reflect that too.

Previous topics include mental health, sales, marketing, business growth, productivity, customer service and more. Wondering why you should listen? Well, as one fan put it: "It's like eavesdropping on a conversation between two friends, who are sharing their knowledge and wisdom with each other. You learn while you're being entertained."

About your host

Richard Tubb

Richard Tubb is one of the best-known experts within the global IT Managed Service Provider (MSP) community. He launched and sold his own MSP business before creating a leading MSP media and consultancy practice. Richard helps IT business owner’s take back control by freeing up their time and building a business that can run without them. He’s the author of the book “The IT Business Owner’s Survival Guide” and writer of the award-winning blog www.tubblog.co.uk