Episode 92

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Published on:

3rd Oct 2021

[92] Why Personal Branding is Important for Standing out in the MSP Community

In this interview, Richard talks to Robert Gibbons, business development manager of Cara Technology, a Macclesfield based MSP and a leading provider of support solutions to businesses in the North West of England.

Robert is the former partner area lead or PAL for the Microsoft Small Business Specialist Community and he's also the group lead for The Tech Tribe Northwest England peer group.

They chat about how to use social media for MSPs and why it’s important to be yourself. They discuss how to be original and humorous online, and how this can help you build a strong personal brand.

Robert also explains why he’s a big fan of peer communities, and how they’ve helped him over the years. He also talks about the importance of having good relationships with vendors, and tells Richard about some of the latest tech developments to look out for.

Mentioned in This Episode

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About the Podcast

TubbTalk: The Podcast for Managed Service Providers
Putting Managed Service Providers back in control!
Richard Tubb has been a leader and keynote speaker in the MSP community for the last two decades. At the helm of media company and MSP advisory business Tubblog, Richard loves to showcase tech companies disrupting the industry, as well as shining a light on new tools you might not be aware of.

His long-running and successful interview-style show, TubbTalk, features fireside style chats with the CEOs and CTOs of these businesses, to dig deep into how they got started in the industry, what inspired them to start something new and what their advice would be to anyone who wants to do the same.

But it's not all tech focused! As a former MSP owner himself, Richard knows that there are many facets to being a business owner, which is why his guests reflect that too.

Previous topics include mental health, sales, marketing, business growth, productivity, customer service and more. Wondering why you should listen? Well, as one fan put it: "It's like eavesdropping on a conversation between two friends, who are sharing their knowledge and wisdom with each other. You learn while you're being entertained."

About your host

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Richard Tubb

Richard Tubb is one of the best-known experts within the global IT Managed Service Provider (MSP) community. He launched and sold his own MSP business before creating a leading MSP media and consultancy practice. Richard helps IT business owner’s take back control by freeing up their time and building a business that can run without them. He’s the author of the book “The IT Business Owner’s Survival Guide” and writer of the award-winning blog www.tubblog.co.uk