Episode 180

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Published on:

18th May 2025

[180] The Ultimate MSP Guide to Becoming an Email Marketing Hero

In this episode of TubbTalk, Richard Tubb is joined by Kennedy, the founder of Email Marketing Heroes and the host of the Email Marketing Show podcast.

He’s a professional mind reader turned email marketing expert. He combines psychology, showmanship and strategy to provide his clients with seriously powerful marketing insights.

Richard asks Kennedy what MSPs are missing out on by not having a proper email marketing strategy, and how getting it right means your clients know, like and trust you.

Kennedy shares his advice on the importance of consistency, segmentation and how to get prospects onto your list, as well as why you can’t just rely on social media to grow your MSP.

He also shares his approach to writing emails and how to get personality into your emails without losing credibility, as well as how to avoid your newsletters ending up in the spam or read later folders.

Richard also asks Kennedy about his business, Email Marketing Heroes, the Email Marketing Show podcast, how he became a mind-reader and why he’s in performer mode so often, even when he’s off-stage.

Kennedy explains how to measure the ROI of marketing and emails in your MSP business, a simple automation that even the smallest MSP should have in place, and one thing you think you want from email marketing that you actually don’t.

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About the Podcast

TubbTalk: The Podcast for Managed Service Providers
Putting Managed Service Providers back in control!
Richard Tubb has been a leader and keynote speaker in the MSP community for the last two decades. At the helm of media company and MSP advisory business Tubblog, Richard loves to showcase tech companies disrupting the industry, as well as shining a light on new tools you might not be aware of.

His long-running and successful interview-style show, TubbTalk, features fireside style chats with the CEOs and CTOs of these businesses, to dig deep into how they got started in the industry, what inspired them to start something new and what their advice would be to anyone who wants to do the same.

But it's not all tech focused! As a former MSP owner himself, Richard knows that there are many facets to being a business owner, which is why his guests reflect that too.

Previous topics include mental health, sales, marketing, business growth, productivity, customer service and more. Wondering why you should listen? Well, as one fan put it: "It's like eavesdropping on a conversation between two friends, who are sharing their knowledge and wisdom with each other. You learn while you're being entertained."

About your host

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Richard Tubb

Richard Tubb is one of the best-known experts within the global IT Managed Service Provider (MSP) community. He launched and sold his own MSP business before creating a leading MSP media and consultancy practice. Richard helps IT business owner’s take back control by freeing up their time and building a business that can run without them. He’s the author of the book “The IT Business Owner’s Survival Guide” and writer of the award-winning blog www.tubblog.co.uk