Episode 184

full
Published on:

6th Jul 2025

[184] The MSP’s Guide to LinkedIn Growth: Expert Tips from John Espirian

In this interview, Richard Tubb speaks to John Espirian, a technical copywriter for many years. Having seen success on LinkedIn, he now works exclusively as a LinkedIn consultant.

He has a private community to help people get their businesses seen online, and is the co-founder and co-host of Uplift Live, a LinkedIn-focused annual conference.

Richard asks John about AI-generated posts and responses on LinkedIn and how to find a happy medium. They discuss using company pages, Sales Navigator and the premium version of the platform.

John shares a ton of helpful advice on how to be relentlessly helpful and create content your audience will value, how to use LinkedIn to grow your business and what you should do if you feel like you’re being left behind.

Richard asks John about some dos and don’ts when using the platform, including third-party tools, sending DMs and connection requests, the benefits of getting recommendations and how to use LinkedIn Ads.

John explains what’s working well on LinkedIn right now and how to stand out. He shares some quick wins to improve your personal profile and why consistency is the key to success.

Mentioned in This Episode

All Episodes Previous Episode

Listen for free

Show artwork for TubbTalk: The Podcast for Managed Service Providers

About the Podcast

TubbTalk: The Podcast for Managed Service Providers
Putting Managed Service Providers back in control!
Richard Tubb has been a leader and keynote speaker in the MSP community for the last two decades. At the helm of media company and MSP advisory business Tubblog, Richard loves to showcase tech companies disrupting the industry, as well as shining a light on new tools you might not be aware of.

His long-running and successful interview-style show, TubbTalk, features fireside style chats with the CEOs and CTOs of these businesses, to dig deep into how they got started in the industry, what inspired them to start something new and what their advice would be to anyone who wants to do the same.

But it's not all tech focused! As a former MSP owner himself, Richard knows that there are many facets to being a business owner, which is why his guests reflect that too.

Previous topics include mental health, sales, marketing, business growth, productivity, customer service and more. Wondering why you should listen? Well, as one fan put it: "It's like eavesdropping on a conversation between two friends, who are sharing their knowledge and wisdom with each other. You learn while you're being entertained."

About your host

Profile picture for Richard Tubb

Richard Tubb

Richard Tubb is one of the best-known experts within the global IT Managed Service Provider (MSP) community. He launched and sold his own MSP business before creating a leading MSP media and consultancy practice. Richard helps IT business owner’s take back control by freeing up their time and building a business that can run without them. He’s the author of the book “The IT Business Owner’s Survival Guide” and writer of the award-winning blog www.tubblog.co.uk