Episode 178

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Published on:

30th Mar 2025

[178] How to Become a Key Person of Influence

In this interview, Richard Tubb speaks to Daniel Priestley. He’s a worldwide renowned entrepreneur, international speaker, and best-selling author, an expert in business growth, personal branding, and entrepreneurship.

He’s the author of several books which provide actionable strategies for entrepreneurs looking to stand out, attract opportunities, and scale. He’s helped thousands of business owners and thought leaders position themselves as industry influencers.

Richard interviewed Daniel at IT Nation Connect Europe and asked him to share his experiences and also explain what he does. Daniel talked though how MSPs can become oversubscribed and how to become a key person of influence.

He and Richard talked about the importance of working on your business rather than in it, how to craft your 60 second pitch and where MSPs should focus their efforts to see the biggest returns.

Daniel discusses how to use vendor relationships to become a key person of influence and explains the difference between being an expert and being an authority – and why it matters.

Richard asks Daniel to explain why having a personal brand doesn’t mean your business is over-reliant on you being present, how to be a successful key person of influence as a service-based business and how to stand out in a sea of AI content.

Daniel shares a common myth about personal branding that MSPs should stop believing, the best investment you can make for that personal brand, and why you should be part of a mastermind. He also reveals the people and books who’ve inspired him.

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About the Podcast

TubbTalk: The Podcast for Managed Service Providers
Putting Managed Service Providers back in control!
Richard Tubb has been a leader and keynote speaker in the MSP community for the last two decades. At the helm of media company and MSP advisory business Tubblog, Richard loves to showcase tech companies disrupting the industry, as well as shining a light on new tools you might not be aware of.

His long-running and successful interview-style show, TubbTalk, features fireside style chats with the CEOs and CTOs of these businesses, to dig deep into how they got started in the industry, what inspired them to start something new and what their advice would be to anyone who wants to do the same.

But it's not all tech focused! As a former MSP owner himself, Richard knows that there are many facets to being a business owner, which is why his guests reflect that too.

Previous topics include mental health, sales, marketing, business growth, productivity, customer service and more. Wondering why you should listen? Well, as one fan put it: "It's like eavesdropping on a conversation between two friends, who are sharing their knowledge and wisdom with each other. You learn while you're being entertained."

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Richard Tubb

Richard Tubb is one of the best-known experts within the global IT Managed Service Provider (MSP) community. He launched and sold his own MSP business before creating a leading MSP media and consultancy practice. Richard helps IT business owner’s take back control by freeing up their time and building a business that can run without them. He’s the author of the book “The IT Business Owner’s Survival Guide” and writer of the award-winning blog www.tubblog.co.uk