[Bonusode] Futurism, AI and Being Prepared: How Pax8 Supports MSPs

In this special bonus episode of TubbTalk, recorded in person at IT Nation Connect Europe 2025, Richard Tubb catches up with Phylip Morgan Chief Revenue Officer at Pax8. A futurist, Phylip spoke on stage on the topic of ‘the robots are coming.’

Phylip tells Richard what things will look like in 2030 and how to take baby steps to prepare for what’s next, and he also shares some important things that MSPs need to be aware of with AI.

Richard also asks Phylip to share some of the best resources within the Pax8A Academy, available to all partners. They discuss what the Pax8 and ConnectWise partnership means for MSP clients, and how to use the MSP Marketplace for growth.

Mentioned in This Episode

Pax8
MSP events: IT Nation Connect
IT management software: ConnectWise
Learning platform: Pax8 Academy
Cloud marketplace: Pax8 Marketplace

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About the Podcast

TubbTalk: The Podcast for Managed Service Providers

Putting Managed Service Providers back in control!

Richard Tubb has been a leader and keynote speaker in the MSP community for the last two decades. At the helm of media company and MSP advisory business Tubblog, Richard loves to showcase tech companies disrupting the industry, as well as shining a light on new tools you might not be aware of.

His long-running and successful interview-style show, TubbTalk, features fireside style chats with the CEOs and CTOs of these businesses, to dig deep into how they got started in the industry, what inspired them to start something new and what their advice would be to anyone who wants to do the same.

But it's not all tech focused! As a former MSP owner himself, Richard knows that there are many facets to being a business owner, which is why his guests reflect that too.

Previous topics include mental health, sales, marketing, business growth, productivity, customer service and more. Wondering why you should listen? Well, as one fan put it: "It's like eavesdropping on a conversation between two friends, who are sharing their knowledge and wisdom with each other. You learn while you're being entertained."

About your host

Richard Tubb

Richard Tubb is one of the best-known experts within the global IT Managed Service Provider (MSP) community. He launched and sold his own MSP business before creating a leading MSP media and consultancy practice. Richard helps IT business owner’s take back control by freeing up their time and building a business that can run without them. He’s the author of the book “The IT Business Owner’s Survival Guide” and writer of the award-winning blog www.tubblog.co.uk