Episode 159

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Published on:

14th Jul 2024

[159] How to Use Personal Branding to Boost Your MSP's Reach

In this episode, Richard Tubb speaks to Victoria Blinova, a senior strategic partner manager at Google. She specialises in YouTube deals and leveraging her marketing skills to drive business growth. She is passionate about personal branding as a tool to boost visibility and reach. 

Now as a start-up co-founder and advisor, Victoria is deeply engaged in the tech start-up scene all the way across Europe, the UK, and the Middle East, and has experience managing mult-imillion dollar budgets for retail and real estate executives, along with leading the digital marketing for Nestle's MENA B2B Business. 

Victoria explains a typical working day, and shares why she decided to use LinkedIn to build her personal brand. She gives advice on: content creation, promoting yourself online and why you don’t need to use video. 

Richard asks her how she overcomes self-doubt and the worry that nobody is consuming your content. Victoria shares lessons she’s learned from content creation and inspirational people in marketing. 

Victoria discusses her role as a community lead for women at Google, how she’d like things to change for women in tech, and how to do business in different countries with different cultures to your own.

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About the Podcast

TubbTalk: The Podcast for Managed Service Providers
Putting Managed Service Providers back in control!
Richard Tubb has been a leader and keynote speaker in the MSP community for the last two decades. At the helm of media company and MSP advisory business Tubblog, Richard loves to showcase tech companies disrupting the industry, as well as shining a light on new tools you might not be aware of.

His long-running and successful interview-style show, TubbTalk, features fireside style chats with the CEOs and CTOs of these businesses, to dig deep into how they got started in the industry, what inspired them to start something new and what their advice would be to anyone who wants to do the same.

But it's not all tech focused! As a former MSP owner himself, Richard knows that there are many facets to being a business owner, which is why his guests reflect that too.

Previous topics include mental health, sales, marketing, business growth, productivity, customer service and more. Wondering why you should listen? Well, as one fan put it: "It's like eavesdropping on a conversation between two friends, who are sharing their knowledge and wisdom with each other. You learn while you're being entertained."

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Richard Tubb

Richard Tubb is one of the best-known experts within the global IT Managed Service Provider (MSP) community. He launched and sold his own MSP business before creating a leading MSP media and consultancy practice. Richard helps IT business owner’s take back control by freeing up their time and building a business that can run without them. He’s the author of the book “The IT Business Owner’s Survival Guide” and writer of the award-winning blog www.tubblog.co.uk