Episode 154

full
Published on:

9th Jun 2024

[154] How to Use and Sell Microsoft CoPilot for MSP Growth

In this episode, Richard Tubb speaks to Eric Östlund-Folkeryd, the go-to market lead for Microsoft AI at Pax8 EMEA. He’s the business lead for Microsoft CoPilot and other AI tools.

Eric worked in commercial AI and SaaS roles at multiple organisations, which makes him the ideal person to help MSPs make the most of the latest tools.

He shares his journey in the sector and how he joined Pax8. Richard asks Eric to describe the opportunity for managed service providers with AI and to explain what Microsoft CoPilot is. They also look at challenges with integrating these tools.

Eric tells Richard why MSPs should treat themselves like a client and try out AI tools internally first. They also dig into the tools Pax8 have and why they introduced CoPilot Coffee sessions.

Eric also shares how he uses AI tools in his everyday life and what’s surprised him about Microsoft CoPilot. He’s also honest about why AI isn’t a magic wand. Plus, he talks certifications, new features and success stories.

Mentioned in This Episode

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for TubbTalk: The Podcast for Managed Service Providers

About the Podcast

TubbTalk: The Podcast for Managed Service Providers
Putting Managed Service Providers back in control!
Richard Tubb has been a leader and keynote speaker in the MSP community for the last two decades. At the helm of media company and MSP advisory business Tubblog, Richard loves to showcase tech companies disrupting the industry, as well as shining a light on new tools you might not be aware of.

His long-running and successful interview-style show, TubbTalk, features fireside style chats with the CEOs and CTOs of these businesses, to dig deep into how they got started in the industry, what inspired them to start something new and what their advice would be to anyone who wants to do the same.

But it's not all tech focused! As a former MSP owner himself, Richard knows that there are many facets to being a business owner, which is why his guests reflect that too.

Previous topics include mental health, sales, marketing, business growth, productivity, customer service and more. Wondering why you should listen? Well, as one fan put it: "It's like eavesdropping on a conversation between two friends, who are sharing their knowledge and wisdom with each other. You learn while you're being entertained."

About your host

Profile picture for Richard Tubb

Richard Tubb

Richard Tubb is one of the best-known experts within the global IT Managed Service Provider (MSP) community. He launched and sold his own MSP business before creating a leading MSP media and consultancy practice. Richard helps IT business owner’s take back control by freeing up their time and building a business that can run without them. He’s the author of the book “The IT Business Owner’s Survival Guide” and writer of the award-winning blog www.tubblog.co.uk