[11] Using Social Media to Win Local Business

In episdode 11 of TubbTalk, I talk with Chris Marr, a Social Media and Marketing expert.

Chris and I discuss:-

• Overcoming the common objection "We don't use Social Media because our customers don't use it"
• Why Social Media is worthwhile for local businesses
• The perils of not prioritising Social Media (or any type of Marketing) in Small Business
• Examples of Social Media opportunities for local businesses
• The mistake of using Social Media to sell to people
• Who your competition really is on Social Media
• Joining the dots - How the principles of off line networking successfully work in social networking
• How a small business can build a following on Social Media
• The power of Twitter lists
• Why should businesses seek out Twitter chats
• Details of The Content Marketing Academy event in Edinburgh

Mentioned in This Episode

• Learning Everyday
• The Content Marketing Academy Facebook group
• The Content Marketing Academy Conference in Edinburgh, 3rd-4th September, 2015
• @ChrisMarr101 on Twitter